Americans are spending more than ever on Valentine’s Day—over $140 each, according to the National Retail Federation. While traditionally considered a holiday for sweethearts, Valentine’s Day is now a family affair, with many consumers also buying for children, teachers and even pets. Sales Advisors are in the perfect position to help consumers show their love […]
The holidays are over, but for many, the evidence of the festivities still sits on their waistlines or in the number on the scale. So it’s little surprise that eating healthier and getting into shape are consumers’ top New Year’s resolutions year after year, according to market research firm Nielsen. Sales Advisors can help consumers […]
The holidays are a joyful time of year, but as we all know, they can also be stressful. Consumers have their plates full. Many are picking out gifts, decorating their homes, cooking holiday meals and adding holiday festivities to their already busy schedule. Shopping is central to much of their activities with the average consumer […]
Thanksgiving is one of the most widely celebrated holidays in the U.S., kicking off the official start of the winter holiday season. For many consumers, Thanksgiving is more than just a single meal or even a day of celebrating. The long weekend often encompasses family meals, football games, road trips and holiday shopping. Sales Advisors can use in-store events […]
Move over Halloween—you’re not the only October holiday that calls for celebration. Oktoberfest originated as a two-week folk festival held in Germany, where the country’s culture, food and beer are celebrated. Today, similar festivals are celebrated around the world in late September and early October, and many retailers and CPGs feature German cuisine all month […]
With kids back in school and families busier than ever, September is the perfect time to bring everyone back to the dinner table with National Family Meals Month! Many retailers and consumer packaged goods (CPG) vendors will be participating in this industry-wide movement, promoting family meals through social media, coupons and special offers. In-store sampling […]
For many families, back-to-school season is a time of big transitions. They say goodbye to the freedom of fun summer days and prepare for early morning wakeups and a bevy of activities to be added to the calendar. All of those changes—and supplies to go with them—add up to a lot of spending: $75 million […]
This month, over 150 million people will celebrate the Fourth of July with a barbeque, picnic or cookout—spending an estimated $6.2 million on burgers, hot dogs and other grilling favorites, according to the National Retail Federation. That spending will continue throughout the month as the 80 percent of consumers who own a grill continue to […]
With schools starting to let out across the country and Father’s Day on the horizon, June is another month full of celebrations for shoppers. According to the National Retail Federation, each year, consumers spend over $4.5 billion on graduation gifts and nearly $12.5 billion on Father’s Day gifts and gatherings each year. As a Sales […]
Interactions has made a name for itself by creating events that engage with consumers in the very stores where they shop. But just as buying decisions don’t take place solely in the aisles, opportunities to connect with consumers aren’t limited to the in-store space. In kind, Interactions has developed a number of programs and services […]
