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Back-to-School Basics

As kids enjoy their last weeks of summer vacation, back-to-school shopping is ramping up into high gear. Second only to the winter holidays, back-to-school season is big business for retailers. And along with new clothes, backpacks and school supplies—parents will also be on the lookout for new breakfast, lunch and after-school snack ideas. By honing […]

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Grilling Up Sales

Now that summer has officially arrived, grilling season is in full swing. People of all ages, cooks and non-cooks alike, love to get outside and grill. As recent events at Weis, Giant Eagle and Meijer featuring everything from salmon to shrimp to turkey burgers have shown, the classic BBQ fare of hamburgers and hot dogs […]

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Celebrating National Dairy Month

We often talk about turning your events into celebrations, and in June, you’ve got an excuse to celebrate all month long! June is National Dairy Month, and with dairy products like milk, cheese, yogurt and ice cream representing over $37 billion in retail sales each year, it’s a good bet you’ll see some dairy items […]

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Satisfying Shoppers’ Changing Tastes

What used to seem like exotic ethnic foods, such as sushi and tamales, are now standard fare in many grocery stores—and on many shoppers’ dining room tables. According to Mintel, a global market research firm, ethnic foods now account for over $8.5 billion in retail sales each year, a number that’s expected to grow to […]

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Go Green—and Gain Sales!

With Earth Day just around the corner on April 22, it’s a good time to think about the importance of Earth-friendly and sustainable products, both to the environment—and our shoppers. More and more consumers are interested in local fruits and vegetables, paper goods made from recycled materials and other environmentally-friendly products. And according to a […]

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Nutrition Matters—to Shoppers and Sales

Think January is the biggest month for eating better and exercising more? Think again. According to U.S. News and World Report, March ranks above January for gym visits—and, thanks to National Nutrition Month, is also a big month for focusing on healthy eating. This year’s theme—“Eat Right, Your Way, Every Day”—encourages people to eat healthy […]

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Sharing the Love of Valentine’s Day

If you were to go solely by the jewelry and candy ads airing on TV this month, you might believe men are the only ones out there shopping for Valentine’s Day gifts to give to the special ladies in their lives. And while the National Retail Federation (NRF) reports that men do spend more on […]

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Selling the Super Bowl

According to Neilsen Wire, over 100 million people watch the Super Bowl every year, spending nearly $700 million on snacks like chips, popcorn, crackers and nuts alone —not to mention other party staples like beverages, dips and wings. “The Super Bowl drives a huge amount of business,” says Jeff Specht, Vice President of Marketing for […]

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