Just in time for the start of ice cream season—retailers and dairy producers will be celebrating the 12th annual National Dairy Month throughout June. You’re likely to see lots of promotions for dairy products in stores this month, and they’ll go well beyond the milk carton and cheese slice staples we often envision when we […]
When you think of Memorial Day, what comes to mind? A parade filled with American flags? A barbeque in your backyard? Time spent with friends and family? While partly a somber holiday for remembering those who died for our country, Memorial Day also marks the unofficial start of summer. As a Sales Advisor, you can […]
Easter falls on April 20th this year, which means the pressure is on over the next couple of weeks for consumers to fill their shopping baskets with Easter basket treats and meal essentials. According to the National Retail Federation (NRF), over 83 percent of consumers celebrate Easter and each of them spends about $145 on […]
It’s March, which can only mean one thing: it’s Frozen Food Month! With frozen food giants like Dole, Eggo, Jimmy Dean and Tyson participating in the 31st annual celebration of this promotion, there’s a good chance Sales Advisors will see a few frozen items appear on their event carts. And while frozen foods of the […]
When you think of Valentine’s Day, red roses, heart-shaped chocolates and shiny jewelry may come to mind. As the second biggest gift-giving holiday after Christmas, it’s true that some shoppers do focus on romantic presents for their loved ones; however, many also turn their sights toward more practical and non-traditional gifts. Perhaps owing in part […]
After the mad dash of the holiday shopping season, many consumers feel “all shopped out” and are less eager to try new things. As a result, sales are traditionally lower in January—a natural decline from the November and December highs, which account for up to 40 percent of yearly retail sales, according to the National […]
The holiday season has officially begun! Party plans are under way, holiday tunes are in the air and shoppers are out in force, searching high and low for the perfect presents and treats. The good news for Sales Advisors is that a recent National Retail Federation survey showed that over 50 percent of consumers plan […]
With Thanksgiving just a few weeks away and the official holiday shopping season starting the very next day (or even late Thanksgiving night!), it’s the start of a very busy time in the retail world. There will be lots of promotions for Sales Advisors to play up on to capture customers’ attention and boost sales, […]
In recent years, Halloween seems to have become the new unofficial start of the holiday season. Seven out of 10 shoppers celebrate the holiday, and between costumes, treats and home décor, the average shopper now spends $80 on Halloween goodies. With some creative thinking, Sales Advisors can take treats beyond the candy aisle and capitalize […]
Football season starts this month—a time that’s not only exciting for fans, but also for grocery retailers and CPGs. That’s because tailgating and football party foods are big business, with the average fan buying more than $500 worth each season on top of their usual grocery purchases—and that doesn’t even include beverages. Sales Advisors can […]
