Retail News Insider

For over 25 years, Interactions has been known as a leader in event marketing—hosting product demonstration events for retailers and brands around the globe. Now we’re taking our years of experience and honed consumer marketing capabilities to the next level by introducing a new series of custom shopper insight reports—Retail Perceptions. Based on primary research that pairs Interactions’ advanced reporting and analytics systems with its insights capabilities, Retail Perceptions is designed to reveal the details on the most current trends in shopper behavior and opinions that can assist retailers and brands in better understanding “the why behind the buy.”

Easter falls on April 20th this year, which means the pressure is on over the next couple of weeks for consumers to fill their shopping baskets with Easter basket treats and meal essentials. According to the National Retail Federation (NRF), over 83 percent of consumers celebrate Easter and each of them spends about $145 on the holiday—making it a prime focus for Sales Advisors’ selling pitches this month.

Sometimes products that come across your cart practically sell themselves. Other times, it may feel like you’ve gotten stuck with something that no one is interested in. In reality, every item is sellable—it’s all about the right positioning. This month, Sales Advisor Nanette Ott gives us her tips for overcoming common challenges to selling.

Consumer surveys—asking about a shopper’s recent in-store experience or perceptions of a particular brand—are fairly commonplace. But the typical survey often has a low response rate and results can take days—if not weeks—to be gathered and reported.  Enter Interactions’ mobile-based receipt and consumer intercept surveys. The unique strategies and technologies employed by Interactions’ Insights division […]

Just a few years ago, gluten-free foods were limited to specialty stores and mainly sought out by the 1 percent of the population suffering from celiac disease, a disorder in which gluten (found in wheat, barley and rye) causes damage to the small intestine. Fast forward to today and there’s a good chance that you […]

Brett Barcelona, President and General Manager Retail Services Our Strategic Goals: Four Areas of Focus for 2014 It’s hard to believe that the first quarter of 2014 is already in our rearview mirror. As we progress through the year I think it is important to maintain a sharp focus on our four key results areas. […]

Can you believe it’s already April? It seems like this year is flying by. I know for me, part of that feeling comes from all of the research we’ve been doing for Retail News Insider and other projects we’re working on in order to deliver you, our valued partners and associates, the cutting-edge information you […]