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Retail Perceptions: Capitalizing on the Power of Shopper Insights
For over 25 years, Interactions has been known as a leader in event marketing—hosting product demonstration events for retailers and brands around the globe. Now we’re taking our years of experience and honed consumer marketing capabilities to the next level by introducing a new series of custom shopper insight reports—Retail Perceptions. Based on primary research that pairs Interactions’ advanced reporting and analytics systems with its insights capabilities, Retail Perceptions is designed to reveal the details on the most current trends in shopper behavior and opinions that can assist retailers and brands in better understanding “the why behind the buy.”