OTO had great success with the 2014 July National Ice Cream Month seasonal event at Giant Eagle. We had phenomenal year-over-year results, adding an additional 300 events from 2013! There were 16 vendors that participated, including Turkey Hill, Talenti, Kemps, Kelloggs and Yasso, to name a few. The July National Ice Cream event packed the […]
We loving hearing what our partners have to say about our OTO associates in the field—like the phenomenal feedback we recently received from Steve Davies, Cheese Team Leader for the Kingsdale Market District store. Steve was beyond impressed with how the OTO team, led by Wendi Stevenson, executed the Kingsdale “6 for $6” event on […]
Spring has sprung, and it’s time to shake off the winter grime. Area Managers have been busy measuring carts and taking inventory of equipment so that we can do a little spring cleaning. Now we’re asking you, our helpful Sales Advisors, to chip in and help them out by combining open boxes of supplies, throwing […]
For OTO Sales Advisors, the presentation of your workstation is essential to your individual success as well as the success of Giant Eagle and its vendors. Event carts should maintain an image of consistency, cleanliness and unmatched professionalism at all times. To help ensure this, we are implementing a simplified process to keep all event […]
I am delighted to take this opportunity to let you know what our vendors think about their events with us at OTO! As Sales Advisors are on the front lines everyday sampling and selling products from our vendors, it’s important for you to know what they’re looking for. When a vendor has a new item, […]
As you know, OTO is committed to making our company a great place to work. As part of that, we’re continually working to improve our processes. Last year, we introduced the tablets to help streamline the way event paperwork is handled. Overall, we’ve been very impressed with how quickly all of you have adopted the […]
Last month, Giant Eagle Market District store #43 in Robinson Township, PA, was proud to host television chef and talk show host Rachael Ray. Ray was at the store promoting her new cookbook Week in a Day. More than 600 shoppers secured tickets and had the opportunity to meet the star and get a signed […]
One to One Interactions, like almost every company, is faced with the constant challenge of recruiting and retaining quality employees. One thing we have learned over the years is that good people know good people. Many of our best team members have been referrals from other team members. In an effort to attract more high […]
My goodness—it’s December already and we are gearing up for a huge month of activity in Giant Eagle. And like the tinsel on a holiday tree or sparkling snow on a sunny day, it is your time to shine! We have some big event weeks coming up, and we’ll be counting on each member of the […]
With each issue of Retail News Insider, it’s our goal to engage and educate you, our valued readers, on everything from the latest trends in mobile marketing to front-line sales tips to recipe ideas you can share with your families and your customers. To help us reach that goal, we sent out a brief survey […]
