Archive by Author

The Cost of Crime – Part 3: When Petty Theft Isn’t So Petty

By Retail News Insider Think shoplifting is a victimless crime? Think again. Whether you’re a retailer or a consumer—you pay the price for retail theft. Here’s how: Each year, U.S. retailers lose over $40 billion dollars due to the loss of physical inventory (shrink), according to the National Retail Federation (NRF). The majority of those […]

Continue Reading

If you grill it, they will come!

With Memorial Day just behind us and Independence Day on the horizon, it’s safe to say that grilling season is officially upon us! According to the Hearth, Patio and Barbecue Association, 80 percent of consumers own a grill—and 97 percent of those consumers have used it in the past year. While hot dogs and hamburgers […]

Continue Reading

Safety First—For Yourself and Your Shoppers

While June marks the official celebration of National Safety Month, safety is an important issue for Sales Advisors all year round. This month, Lead Sales Advisor Susan Degata shares her tips for keeping yourself and your shoppers healthy and well. Degata points out that safety begins even before you hit the sales floor by making […]

Continue Reading

Knowledge Portal

The Experiential Explosion—More Companies Realizing the Return on Engagement Experiential marketing is having a moment—one that shows no signs of stopping. In a survey by Event Marketing Institute, 79 percent of Fortune 1000 brands surveyed said they planned to execute more experiential programs year over year, and budgets increased an average of 6.1 percent. That’s […]

Continue Reading

Meet the Expert

Getting Social Media Savvy with Alison Clancy From Facebook and Snapchat to Instagram and LinkedIn, it’s clear that social media continues to play an ever greater role in consumers’ daily lives. We sat down with Alison Clancy, Communications Manager and Interactions’ resident social media expert, to learn more about the impact of social channels—and how […]

Continue Reading

Trending Tastes

No Longer the Bad Boy of Foods—How Fat Is Staging a Comeback In the 1980s and 1990s, one of the hottest food claims out there was “low-fat” or “fat-free.” Fat-free “butter” spray, skim milk and low-fat snack foods were in; real butter, whole fat dairy and red meat were out. From the American Heart Association […]

Continue Reading

Executive Perspectives: From the President

The Importance of Investing in People Last month, I had the pleasure of leading an orientation class for a group of new hires. These associates were from all over the organization, including Interactions and all divisions of our parent company, Daymon Worldwide. Joined by my fellow leaders from our sister companies, I spent the day […]

Continue Reading

Editor’s Corner: The Bottom Line on the Cost of Crime

This issue marks the last installment in our three-part series on the cost of crime in retail. This month we’re tackling an age-old issue: theft of products. When you think retail theft, small-time shoplifting is probably the first thing that comes to mind. And while these petty crimes do pose a significant risk for retailers, […]

Continue Reading

The Cost of Crime – Part 2: The Fight Against Payment Fraud

By Retail News Insider The line in the sand has been drawn. After years of getting pummeled by billions of dollars in losses due to payment fraud, the major U.S. credit card issuers gave merchants an ultimatum: upgrade to more secure EMV “chip card” technology or be on the hook for financial losses due to […]

Continue Reading

Beyond the Cart—Inspiring Ways to Celebrate

Continue Reading