Archive by Author

Preparing for Effective and Engaging Events

How can Sales Advisors set themselves up for success from the moment they start their day? Sales Advisor Valerie Valenzuela, who has worked in multiple locations for two of Interactions’ dedicated retail demonstration programs, shares her top 5 steps: 1) Look the part. Always make an effort to look put together and professional. I make […]

Continue Reading

Trending Tastes

Bugs… For Breakfast? For many Americans, the idea of eating bugs elicits an instant “yuck!” or “no way!” But what if we stripped away the crunchy, leggy parts and focused on the environmental and health benefits? According to Popular Science, a number of startups are betting consumers will bite. Since 2012, over 30 companies specializing […]

Continue Reading

Knowledge Portal

Creative Services Designs, Directs and Delivers Innovative Solutions You’ve probably heard the phrase “a picture is worth 1,000 words.” But did you know that it’s more than just an old saying? Studies have shown people tend to remember significantly more visual information as compared to what they read or hear. What’s more, according to the […]

Continue Reading

Expert Viewpoints

The Pursuit of Perfect Retail Execution By Michael Hankins, SAS Senior Vice President of Operations In the world of retail merchandising, there is a lot of talk about perfect execution.  At SAS, we define perfect execution as meeting our stakeholders’ expectations. SAS Retail executes over 100,000 shifts each month with the pursuit of perfect execution […]

Continue Reading

Survey Says: How Will U.S. Consumers Use Their Tax Refunds?

Now that tax time has come and gone, many consumers’ pockets are a little fuller. According to a survey by the National Retail Federation, over 65 percent of filers expected to receive some type of refund this year—adding up to a whopping $330 billion, according to Bloomberg Business. So where will all that money go? […]

Continue Reading

Executive Perspectives: From the President

Weathering Mother Nature In the last month our teams have faced flooding, earthquakes and even a volcano eruption. With a global workforce, you realize what takes place in your local environment does not represent what others are facing around the world, and Mother Nature is a perfect example. In Southern California, for example, we face […]

Continue Reading

Editor’s Corner: Shining a Light on the Cost of Retail Crime

This month’s cover story brings the second article in our three-part series on the cost of crime. The series offers key insights and analyses to educate consumers and those in the retail industry about the current threats facing retail security. It shines a light on the many issues retailers must navigate in order to protect consumers’ […]

Continue Reading

Agency Insights: Getting the Most from Our Resources

Welcome to the first Agency Insights column! We’re adding this feature to provide you, our Agency associates, with even more tailored information and news you can use to enhance your knowledge of our business and your interactions with clients. For this first issue, we’re providing an overview of the key groups within the Agency and […]

Continue Reading

The Cost of Crime – Part 1: What Happens When Retailers Get Hacked

By Retail News Insider Tens of millions of Americans have been victims of major hacks in recent years. As more consumers pay with plastic and begin to pay with their phones, they’re handing over more data than ever—from card numbers to email addresses to birth dates and more. With each swipe of the card, consumers […]

Continue Reading

Getting to Know Your Store’s Shoppers One Smile at a Time

Sales Advisors play an important role in helping retailers develop relationships with satisfied and loyal customers. When consumers are engaged, they learn new recipes, try new products and enjoy a shopping trip that may have otherwise been a chore. Infusing personality to your in-store demos lays the groundwork for fostering memorable experiences and gaining trust […]

Continue Reading