Building a Collaborative Culture Given that Daymon is a global organization, with a presence in dozens of countries around the world—not to mention the myriad of service offerings for retailers and manufacturers—it can be difficult for everyone to know all of the ways our organization can help our partners succeed. Throughout my career with Daymon, […]
If there’s one clear theme throughout the articles in this month’s Retail News Insider, it’s that there is a shift in the retail environment that now focuses more on the consumer. There’s simply no way to stay relevant in today’s competitive retail world without giving consumers what they want. As our Market Watch story this […]
“We continue to see an increasing focus on Big Data. It drives a lot of critical components, from routing and billing to tracking and reporting. It’s a huge priority for us.” –Nick Mills, Senior Vice President for SAS Retail Services By Retail News Insider Big Data—the virtual flood of information being collected from in-store and […]
The holidays are over, but for many, the evidence of the festivities still sits on their waistlines or in the number on the scale. So it’s little surprise that eating healthier and getting into shape are consumers’ top New Year’s resolutions year after year, according to market research firm Nielsen. Sales Advisors can help consumers […]
For Lead Sales Advisor Chris Shanko, an eight-year veteran of Interactions, the secret to successful selling lies in engaging customers. “I just make an effort to do my best at every event,” she says. “If you focus on making the customer happy and helping everybody have a good time, you can’t go wrong.” Connecting with […]
Veggie burgers and football—it’s not exactly the typical tailgate lineup you’d expect. But as the series of events Interactions Marketing recently executed for MorningStar Farms proved, it turns out to be a great match—one even meat lovers are eager to try. Last fall, Interactions teamed up with MorningStar Farms and Ahold USA to produce a […]
By Dr. Lance Eliot, Vice President of Information Technology The path leading up to the 2015 holiday season often involved putting a hold on any new innovations and freezing further expansion of high-tech for retailers. It was a batten-down-the-hatches time period, focusing on keeping things stable during the crucial money-making holiday period. Now that 2015 […]
Each winter, culinary experts predict what foods and flavors will change the dining landscape in the coming year. For 2016, it’s all about elevating the eating experience—through exotic spices, unique cooking preparations and better-for-you ingredients. #1 – Spice It Up! Several leading flavor experts are predicting bold or unusual spices and unique combinations will have […]
More shoppers than ever are using their mobile devices while shopping in retail stores—a whopping 90 percent, according to a recent survey by mobile marketing firm SessionM. Mobile apps easily beat out mobile browsers for where users spend most of their mobile time. So what were their go-to apps in 2015 (and, arguably, where retailers […]
Does a New Year Mean a New Shopper? As we flip the calendar to another year, it’s natural to think of new goals, a fresh start and a renewed perspective on many things—including our approach with shoppers. Are we doing everything we can to reach customers in the most meaningful ways, or do we need […]
