In-store events are becoming more common as retailers look to capitalize on the well-known rewards of personal engagement. But that means Sales Advisors run the risk of becoming just another part of the landscape as shoppers get used to their presence in stores. How can a Sales Advisor stand out? Getting to know shoppers is […]
Acrobats, contortionists, Walk of Fame stars—sounds like a movie scene shot in Hollywood, right? As it turns out, these were just some of the sights Interactions produced at a recent food retail trade show in Chicago. Delivering the unexpected was Interactions’ goal for this year’s Food Marketing Institute (FMI) Connect event. FMI Connect is an […]
There’s a new phenomenon bringing throngs of smartphone holders into the streets, wandering through parks, businesses and other public areas at all hours of the day and night—all in search of, believe it or not, tiny digital creatures (Pikachu). There’s no doubt that the newly released Pokémon GO game is taking the world by storm. […]
The Experiences that Drive Us In today’s highly competitive marketplace, it has become increasingly important for retailers to pay attention to evolving trends. We write about these topics every month in this publication and produce groundbreaking industry reports on trends in the retail industry. We do these things because retailers do not have the luxury […]
Over the last two months, both Interactions and its parent company, Daymon Worldwide, have released detailed reports on two of the world’s biggest generations of consumers: Millennials and Generation Z. Both publications provide invaluable insight into the values, beliefs, attitudes and preferences that shape these consumers’ shopping and purchasing habits. Generational studies have for many […]
By Retail News Insider The explosion of technology that society has experienced over the past 20 to 30 years has been nothing short of transformational. It’s to the point that the youngest generations are now defined not by world events, but by their use of technology. No one has been immune from this exponential growth […]
Summer has finally arrived, and that means millions of Americans are gearing up for vacation fun. According to AAA, more than one-third of Americans have family vacation plans this year. Top on the list are road trips, trips to national parks and visits to theme parks. As a Sales Advisor, you can capitalize on the […]
“Create a great day on purpose”—that’s Event Manager Elizabeth Jones Johnson’s motto for work, and life. Jones Johnson supervises a busy team of Sales Advisors and is known for both her engaging personality and her ability to develop dynamic brand ambassadors—no matter what they’re selling. Jones Johnson says her success, and her team’s, ultimately comes […]
By Vasco Brinca, President – International, Daymon Worldwide The world of retail is on the cusp of major change. Our view of the “typical” consumer is being turned on its side as the first wave of Millennials (loosely defined as the generation shaped by the political, social and digital changes of the late 20th century) […]
The top 5 traits that influence Millennials’ shopping behavior—and that retailers and brands must recognize—are: Worldwide Sharing Tribe—Millennials crave meaningful experiences they can share via social media. Eat to Be Healthy/Social-Driven Diets—Millennials are health conscious and more willing to follow diets based on their beliefs (like animal welfare). Eco(nomic) Consumers—Millennials are driven by ecological values […]
