With 25 years of experience in retail and 7 as an Interactions Sales Advisor/Lead Sales Advisor, Linda Scott of Ann Arbor, MI, has mastered the art of engaging customers. One of her top tips is to pay careful attention to how to open your conversations with customers. “Never ask a question that requires a yes […]
We’ve all seen the shopper who looks at your cart several times, but still passes on by without stopping. Though you can’t expect to get every shopper to try every product, you may be able to pull in a few more—and land a few more sales—with the right encouragement. This month, Sales Advisor Zach Barber, […]
As we’ve learned from the previous features on Marketing to Millennials and Combating Showrooming, shoppers today crave personal engagement. This month, five-year veteran Sales Advisor Bruce Doig gives us his tips for engaging customers on a personal level to cultivate relationships that capture sales. “I try to break the ice with [shoppers] by making conversation […]
This month, we ask Beth Sandy from Columbus, OH, who was a leader in average-sales-per-event in 2012, about her secrets for turning samples into sales. “I take the time [to talk to each shopper],” says Beth. “If there’s a long line, I don’t push anyone away or hurry them along. But I don’t repeat the […]
Though some things—like a warm smile and a welcoming invite—are universal ways to engage shoppers, targeting your sales pitch can take you to the next level of success. This month, Sales Advisor Carolyn Adams gives us her tips for tailoring your message to individual consumers’ needs. One of Carolyn’s first tips is to respect your […]
A Sales Advisor’s job is to engage customers, get them interested in a product and entice them to take the product home. So what’s the secret to pulling that all together in the one to two minutes you have with each shopper? Sales Advisor Marilyn Adams says it’s all about the right promotion. When preparing […]
Let’s face it — we all have days where we don’t necessarily feel the most chatty or confident. So how do you keep that from getting the best of you? Sales Advisor Joe “JR” Roman says the secret is to put on a show. “A lot rides on your own expectations,” says JR. “Don’t treat […]
After the holidays, shoppers can sometimes feel “all shopped out.” So how do you get them interested in the product you’re selling? This month, Sales Advisor Shari Brian gives us her advice for doing just that. Shari’s first tip is to pay special attention to your display. For a recent event, she decorated with pumpkins […]
