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Perfecting Your Sales Pitch

As a Sales Advisor, a warm and inviting personality goes a long way to getting customers to come over to your cart. But what you say when they get there is what really clinches the sale. This month, Lead Sales Advisor Pamela Pearson gives us her tips for developing a winning sales pitch. “Customers appreciate […]

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Prepared, Proud and Persistent—Three Keys to Selling Success

As a former Sales and Lead Advisor, Event Coordinator Katrina Parker knows a thing or two about successful selling. In her new role, she also helps plan events and train other Sales Advisors—giving her a unique perspective on the overall front line team experience. This month, she shares some of her tips for ensuring professional […]

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Overcoming Common Selling Challenges

Sometimes products that come across your cart practically sell themselves. Other times, it may feel like you’ve gotten stuck with something that no one is interested in. In reality, every item is sellable—it’s all about the right positioning. This month, Sales Advisor Nanette Ott gives us her tips for overcoming common challenges to selling. “As […]

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Capturing Shoppers’ Attention

Ever have those times where it seems like every shopper is on a mission—one that doesn’t include stopping by your cart? You’re not alone. But you’re also not doomed to stand by silently. According to Sales Advisor Kim Besaw, there’s a lot you can do to help reel shoppers in—and boost sales in the process. […]

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Putting Your Best Foot Forward

Did the New Year bring a new job for you as a Sales Advisor? If so, congratulations! We know any new job can be challenging at first, but we’re committed to helping you succeed. With that in mind, we reached out to 10-year veteran Sales Advisor Nell Roe to get her tips on putting your […]

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Bringing Out the Benefits

Many have identified Millennials (consumers in their teens through early 30s) as the “me” generation, always looking for what benefits them personally in a particular situation. But when it comes to shopping, consumers of all generations look for the “what’s in it for me” reason to buy any new product. According to Sales Advisor Roberta […]

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Spreading Excitement—and Ideas—Throughout the Year

It’s true that events take on a different feel during this time of year. But many holiday selling strategies can actually teach us a lot about successful selling throughout the year. This month, five-year veteran Sales Advisor David Jordan gives us his tips for the holiday season—and beyond. “One thing I really focus on is […]

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Success is in the Details

As a former Sales Advisor recently turned Event Coordinator, Dorie DenBesten understands in-store events inside and out. From her perspective, the secret to success comes down to paying attention to the details from the moment you start your shift to the very end. “Start with a well-organized cart,” says Dorie. “Make sure you have everything […]

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Boosting Sales by Boosting Customer Confidence

It’s no secret that shoppers can be intimidated by ingredients outside their comfort zone or by preparations that seem too complex. This month, Sales Advisor and Seafood Specialist Carol Batis shares her tricks for overcoming that apprehension—and boosting sales. “My keys to success as a Sales Advisor include my love for food, my love of […]

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Attitude Is Everything

After 30 years of working in-store events, you might think day-to-day interactions with customers would start to get old. But not for Rose Quering of Pittsburgh, PA, who says the key to staying motivated as a Sales Advisor is the right attitude. “I love my job because I love people,” says Rose. “I greet everyone […]

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