The great recession prompted increased sales of less expensive private brand products, and in turn, many retailers have expanded their offerings—from basic “store brand” canned vegetables and bread to premium own brand pasta sauces and ice creams. But with private brands accounting for only about 18 percent of grocery sales, there’s still plenty of room […]
High-protein diets have been around for years. First it was Atkins, then South Beach, now Paleo. But as protein’s popularity has grown with the subset of consumers who follow these eating plans, it has also seeped into the wider market. According to the International Food Information Council, 57 percent of consumers made an effort to […]
Brett Barcelona, President and General Manager Retail Services Always Find a Reason to Win What does it mean to win? To me, winning means elevating our position with our retail and CPG partners by helping them succeed and achieve their goals. And I believe it is the responsibility of all of us to come into […]
Let’s be honest: we are visual creatures. As much as we may say “it’s what’s inside that counts,” outward appearances still play a role in our decisions for everything from what partner to pursue to what clothing to buy to, yes, even which stores to shop at. That said, when we conducted our latest Retail […]
For the inaugural Meijer LPGA Classic, Meijer called on Elite Marketing Interactions to support their initiative in hosting a special “Ladies Day Away” event and managing all of their concession stands for the week. The event ran 6 days from Tuesday August 5 through Sunday August 10 with an estimated 40,000 spectators in attendance. The […]
OTO had great success with the 2014 July National Ice Cream Month seasonal event at Giant Eagle. We had phenomenal year-over-year results, adding an additional 300 events from 2013! There were 16 vendors that participated, including Turkey Hill, Talenti, Kemps, Kelloggs and Yasso, to name a few. The July National Ice Cream event packed the […]
I’m pleased to announce that SAS has recently teamed up with Giant Eagle, one of the nation’s largest supermarket chains, to manage dedicated in-store merchandising programs for 240stores in Pennsylvania, Ohio, Delaware and Maryland. Nearly 400 new associates will joining the SAS team and will be responsible for all category updates, new item introductions, new […]
