There’s no doubt that some items are harder to sell than others. Cookies and crackers often fly off the shelf (and Sales Advisors’ carts), while items shoppers are less familiar with may have less broad appeal. Take seafood, for example. Most consumers fall into one of two categories: either they love or hate it. But […]
For Lead Sales Advisor Chris Shanko, an eight-year veteran of Interactions, the secret to successful selling lies in engaging customers. “I just make an effort to do my best at every event,” she says. “If you focus on making the customer happy and helping everybody have a good time, you can’t go wrong.” Connecting with […]
For Sales Advisor Carolyn Adams, successful in-store demonstration events are all about creating a good experience for shoppers. “I love greeting customers with a big smile and lots of eye contact,” says the 12-year veteran Sales Advisor. “I call out to them with a warm ‘Hi, how are you today? Come on over and have […]
At first glance, Sales Advisor Diane Bell seems to take a lighthearted approach to engaging customers. “I might say to a husband who is pushing his wife’s shopping cart ‘gee, that’s a nice purse you have there,’” she says. But she’s not just trying to get shoppers to smile. She knows that engaging them on […]
After 13 years of working in-store sampling events (four of which have been with Interactions), Lead Sales Advisor Sherry Schuler has it down to a science. This month, we share her steps for selling success. To start, Schuler likes to dress up her cart a bit to capture customers’ attention. “I work with the store’s […]
As a former Sales Advisor and Lead, Field Trainer Jeanette Folliett knows what it takes to engage shoppers at in-store demonstration events. This month, she shares the strategies she’s now teaching Sales Advisors to help step up their game. “One of the things I always tell my Sales Advisors is that you can’t just wait […]
Smile (at your customers), invite (them over) and have fun—that’s Lead Sales Advisor Cathy Totten’s winning approach to running in-store events. This month, we asked her to share some of the best strategies she’s developed over her 12 years as a Sales Advisor with Interactions. “First, it’s so very important for Sales Advisors to pay […]
According to Sales Advisor Eric Porter, keeping a sharp focus on your setup and selling points is the key to executing successful events from start to finish. The first step, says Eric, is scouting out the store to find an ideal location in the store to execute your event. “I’m always looking for the right […]
With a background in sales and past grocery experience, Sales Advisor Steve Fairchild says demonstration events are the perfect job for him. This month, he shares his strategies for selling success. Steve’s preparation starts before his events begin. “Prior to my event, I do internet searches of the products I will be sampling along with […]
Curious how the events Interactions is renowned for are developed? This month, two of Interactions’ in-house associates give us the inside scoop. “It all starts with research,” says Ryan Dee, Business Development and Creative Senior Account Executive. “After our initial conversation with a retailer, we start researching the community the event is going to be […]
