Shoppers’ expectations are on the rise, and they’re increasingly looking for retailers and brands to deliver not just a product, but also an experience. Sales Advisors help deliver on that expectation every day, but during the holiday season, there’s a lot they can do to make the shopping experience even more memorable. Lead Sales Advisor […]
The holidays are fast approaching, which means bigger crowds in the store, more samples to prepare and more promotions competing for shoppers’ attention. With 10 holiday seasons under her belt, we asked Lead Sales Advisor Fran Perciful for her tips on surviving the holiday rush and keeping shoppers engaged. To start, Perciful reminds us of […]
As seasonal hiring starts to ramp up, we wondered: what does it take to find the successful Sales Advisors and Brand Ambassadors who drive our business? We sat down with Interactions’ Senior Recruiter Fred Castro to find out. RNI: What’s the process for hiring front-line associates, particularly during the holiday ramp up? Castro: At some […]
The average American changes jobs about every four and a half years, according to a recent report from the Bureau of Labor Statistics. But many of the front line associates of Interactions choose to stay with the company at least twice that long—or more. In today’s evolving workforce landscape, we want to know: what keeps […]
In-store events are becoming more common as retailers look to capitalize on the well-known rewards of personal engagement. But that means Sales Advisors run the risk of becoming just another part of the landscape as shoppers get used to their presence in stores. How can a Sales Advisor stand out? Getting to know shoppers is […]
“Create a great day on purpose”—that’s Event Manager Elizabeth Jones Johnson’s motto for work, and life. Jones Johnson supervises a busy team of Sales Advisors and is known for both her engaging personality and her ability to develop dynamic brand ambassadors—no matter what they’re selling. Jones Johnson says her success, and her team’s, ultimately comes […]
While June marks the official celebration of National Safety Month, safety is an important issue for Sales Advisors all year round. This month, Lead Sales Advisor Susan Degata shares her tips for keeping yourself and your shoppers healthy and well. Degata points out that safety begins even before you hit the sales floor by making […]
How can Sales Advisors set themselves up for success from the moment they start their day? Sales Advisor Valerie Valenzuela, who has worked in multiple locations for two of Interactions’ dedicated retail demonstration programs, shares her top 5 steps: 1) Look the part. Always make an effort to look put together and professional. I make […]
Simply look at the variety of options on the grocery store shelves and it’s easy to see consumers have a plethora of flavor and food preferences. According to research by distributor Gordon Food Service and market analysis firm Technomic, almost all consumers place emphasis on fresh, healthy foods. But more specific flavor preferences often cut […]
The “typical” household grocery shopper is changing. Ten years ago, she was a woman, likely a mother, who visited the store once or twice a week and believed brand names meant better quality. Today, research from trade groups like the Food Marketing Institute and Private Label Manufacturers Association shows that more men are taking on […]
